Food sells through eyes: show it live
A steaming dish, fresh juice poured on camera, sizzling grills: on video, craving is instant. Cooks, caterers and juice sellers going live turn WhatsApp followers into customers ordering the same day.
The "15-minute menu of the day" format
- Show the kitchen: visible hygiene, clean workspace, fresh ingredients. Trust starts there.
- Taste live: have someone taste on camera and describe flavour. The food equivalent of a fashion try-on.
- Announce the day's stock: "30 dishes, when it is gone it is gone". Urgency is natural with fresh food.
- Give pickup time and place: "pickup in Cocody 12-2pm, delivery to Plateau and Marcory".
What sells best
- Daily dishes and family meals: the lunch menu, in takeaway boxes.
- Natural juices (bissap, ginger): show preparation, offer 5-bottle packs.
- Bakery and cakes: cut a slice live to show softness.
- Evening grills: the 5pm live that makes viewers hungry for dinner.
Hygiene, price and delivery
Display price per portion and family-pack price. State the cutoff ("order before 10am, collect at noon") and covered areas with fees. Collect payment during the live on SuguLive: order and payment linked, no more unpaid "I'll take it".
FAQ: selling food live
Do I need a professional kitchen?
No to start: a clean, well-lit kitchen is enough. Show it proudly, it is your argument.
How to handle unsold stock?
Prepare deliberately limited stock and announce an "end-of-live sweet price" for the last 5 portions. Zero waste, happy customers.
