Parents buy trust before the product
When selling for children, price is never the only question: safety, fabric and size matter more. Live, you can show the label, touch the fabric on camera and answer mums' questions in real time. No photo does this as well.
What to always show
- Fabric and labels: cotton, composition, recommended age. Show the label in close-up.
- Real size: place the garment next to a known object or on a child model (with consent).
- Safety: for toys, show small parts, sturdiness and age rating.
- Washing: "machine washable, does not shrink" is a decisive sales argument.
Live formats that work
- The "newborn starter pack" live: a complete bundle, single price, limited quantity.
- The Q&A live: 20 minutes answering young parents' doubts, then 3 products.
- The unboxing live: open the supplier parcel in front of viewers to prove quality.
Reassure to retain
Display reviews from mum customers, explain exchanges for wrong sizes, and never promise what the product does not do. One won-over mum brings three more.
FAQ: selling baby & kids live
Can I show children in my lives?
Yes, with written parental consent and never exposing personal information. A mannequin or hanger with measurements is often enough.
Which price should I display?
Always the total price, delivery included. Parents compare fast: transparency wins the sale.
